LTV & ROAS Analytics Dashboard
An internal business-analytics application operated by Robust Digital Kft..
What this application is
The LTV & ROAS Analytics Dashboard is a private, internal tool used by Robust Digital Kft. to measure the performance of our own subscription products, IQInternational and PersonalityLabs. It calculates how much we spend acquiring customers, how much those customers go on to be worth, and how long they take to pay back that cost.
It is not a consumer product. There is no public sign-up, and access is restricted to authorised members of our team.
What it does
The application brings two sources of our own business data together:
- Subscription and payment records from our payment processor, covering trials, conversions, renewals, refunds and chargebacks for our own products.
- Advertising cost data from the Google Ads accounts we own and operate.
From these it calculates customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV) and retention, broken down by country and by the week or month a customer signed up. The results are presented as tables and charts to our own team.
Why this application requests access to Google data
The application requests read access to the Google Ads API so it can retrieve the advertising cost and performance figures for our own Google Ads accounts.
Without that data the application can measure revenue but not cost, so it cannot calculate customer acquisition cost or return on ad spend — the two figures it exists to produce. Retrieving those figures automatically through the API replaces exporting them by hand.
The data we request concerns our own advertising spending. We do not request, receive, or have any use for the Google account data of any other person. The Google Account identity of the team member who authorises the connection is used only to establish and maintain that authorisation.
We use this data solely to calculate our own internal marketing metrics. We do not sell it, transfer it to data brokers, use it for advertising targeting, use it in credit decisions, or use it to train generalised artificial-intelligence models. This is set out in full in our [Privacy Policy](privacy-policy.html).
Documents
- [Privacy Policy](privacy-policy.html)
- [Terms and Conditions](terms.html)
The application
The dashboard itself is access-controlled and is available only to authorised members of our team.
Contact
Robust Digital Kft. Levente utca 14/a, 2161 Csomad, Hungary daniel1@robust.digital